OUR PHILOSOPHY
Clothing should be well made to last and fit as many occasions as possible.
It should grow with you and adapt and change as you do. Thats our philosophy.
Founded in 2018
Thoughtful design embraces quality tailored womenswear in a timeless effortlessness.
The lab
a place for invention, creation, and experimentation.
We work with premium materials and refined construction to deliver garments you will reach for again and again.
Every garment is designed by Tonimarie, then cut, sewn, printed, and finished locally for quality you can see and feel.
Our philosophy
Style is personal. We believe what you wear should reflect who you are and what you love. X.LAB focuses on clean lines, thoughtful details, and signature pieces with that unmistakable X factor.
Locally made
X.LAB is proudly designed and made in Aotearoa, NZ.
We produce in small, considered runs with a network of New Zealand manufacturers. Natural fibres and ethical practices guide our process.
Starts with you
Our products are made in close collaboration with our customers. Each season is a continuation on the last, which is part of our philosophy of doing away with fast fashion.
Less but better
Each season is a continuation on the last, which is part of our philosophy of doing away with fast fashion, to benefit you and the planet.
Behind the Brand
X.LAB was founded by Tonimarie after more than 30 years in women’s fashion, including two successful New Zealand made labels sold internationally.
Through recent years the brand evolved into a three-generation effort.
We are a close team and look forward to meeting you in store.
CONTACT US
